Paul Smith China Re-Launch Unveiled In Tianjin

Kicking off its second crack at the China market, following a well-publicized withdrawal five years ago, leading British label Paul Smith recently unveiled its first new location in Tianjin. Having — in some analysts’ eyes — jumped the gun by entering China before consumers had warmed to more low-key labels, Paul Smith is optimistic that the emerging brand-savvy Chinese shopper will mean its prospects in 2013 are far better than they were in 2006.
Spearheaded by the new Tianjin location paul smith sale, Paul Smith’s renewed China push will be both old-school and cutting-edge, with the brand expanding its brick-and-mortar presence while jumping into domestic Chinese social media platforms. Hoping to open around 20 locations nationwide over the next five years, Paul Smith is preparing to open its very first mainland China flagship, a 5 paul smith bags uk,000 square foot (465 square meter) “megastore” in Shanghai by the end of this year.
Located in the Lotte Department Store at Tianjin’s Milky Way International Shopping Center, Tianjin’s Paul Smith boutique wouldn’t look entirely out-of-place in London, with a nicely outfitted interior featuring pale yellow limestone floors and antique furniture. Using the same store-in-store effect seen at Paul Smith locations at Heathrow Terminal 5 and on Greene Street in New York, the Tianjin boutique is divided into four discrete sections: menswear, footwear, jewelry, and womenswear. Each section features its own British flavor, with the menswear section outfitted in traditional hand-carved oak paneling, a pair of 19th century oak tables and two antique chairs upholstered with Maharam fabric personally designed by Sir Paul Smith. With oak flooring in a unique zigzag pattern, a light pink striped backdrop paul smith bags, a central antique dolphin-base table, and a coral chandelier paul smith luggage, the womenswear section is the yin to the menswear area’s yang.